23 It was installed in Cooranbong, NSW, in September 1899, along with an imported biscuit-cutting machine, a biscuit press, and ovens. The first Granose mill was purchased from Willie White, who had secured one when he was in the United States and brought it into Australia. 21 On April 27, 1898, the Sanitarium Health Food Company (SHF) was registered as a business. Halsey, 19 trained at the Battle Creek Sanitarium, 20 to come to Melbourne to supervise the preparation of the products. Willie White was instrumental in establishing a health food bakery. 16 Initially they received health products from Battle Creek Sanitarium in America, 17 but local production was needed because of the challenges of importing products that would not go stale on the journey. White in healthy living, were eager to access Dr Kellogg’s nonmeat products. The early Seventh-day Adventist community in Australia, encouraged by church leader and visionary Ellen White and her son William (Willie) C. John Harvey Kellogg and Will Keith Kellogg went their separate ways, with younger brother Will establishing his own cereal empire, Kellogg’s Cereal Company.

13 This discovery changed the way the Western world ate breakfast, with cereals advertised as suitable for every meal. 11 They named the new wheat-flake product Granose, 12 and it was also soon available as cereal biscuits. Kellogg filed an application to patent the process of preparing flaked cereals from wheat and other grains, which was granted on April 14, 1896. 9 They had discovered this secret to success by accident: if they tempered the cooked wheat to allow moisture to move evenly through the cooked grain, then the grain could be easily rolled, with the individual flakes preserved for baking. To their surprise, large, smooth flakes emerged that were easily peeled off, ready to be placed in the oven for drying and crisping. The cooked wheat grains had gone moldy, but undeterred, the brothers decided to try rolling them anyway. It was not until the Saturday evening that the Kelloggs returned to their experiment. 8 Then, one Thursday or Friday in April 1894, they cooked a batch of wheat, but before it could be rolled, the men were called away. The resulting mush stuck to the rollers and had to be scraped off, initially with a chisel and later a long printer’s knife. The Kellogg brothers had been unsuccessfully trying to process cooked wheat grains by squeezing them between two eight-inch rollers. Kellogg and his brother Will used cooked, rolled, and baked grains to make a variety of healthy foods to serve his patients as they recovered. Kellogg saw a need for a grain-based health food, believing that his patients’ digestive processes would benefit if the grains were precooked to break down the starch. One of the most common medical complaints at that time was dyspepsia, a term used for a range of digestive complaints. 5 As director of the Battle Creek Sanitarium, a health institute established by the Seventh-day Adventist Church, he was concerned that his patients’ poor health was a result of poor diet. John Harvey Kellogg was focused on producing healthy foods to replace the diet of most Americans at the time. In the 1890s in Battle Creek, Michigan, Dr. It is low in sugar, 97 percent whole grain, 3 and made with 100 percent Australian-grown wheat, vitamins, and minerals. 2 It has been a staple for many families for more than 90 years. 1 The malty biscuit is well known throughout Australia and New Zealand as one of the healthier cereals on the breakfast food market. Weet-Bix is a wheat-based breakfast cereal produced by Sanitarium Health Food Company.

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