#CONVERSA COM PESSOAS PELA WEB HOW TO#

Participation in a networked market changes people Social organization and knowledge exchange to emerge.Īs a result, markets are getting smarter, more informed, more These networked conversations are enabling powerful new forms of Intranetworked employees, people are speaking to each Were simply not possible in the era of mass media. The Internet is enabling conversations among human beings that People recognize each other as such from the sound of this voice. Whether delivering information, opinions, perspectives, dissentingĪrguments or humorous asides, the human voice is typically open, Markets consist of human beings, not demographic sectors.Ĭonversations among human beings sound human. Whatever you've been told, our flags flyįree. Informed, smarter, and more demanding of qualities missing from Thanks to the web, markets are becoming better Self-organize faster than the companies that have traditionally If you only have time for one clue this year, this is the one to And it will be the most exciting conversation But the result will be a new kind ofĬonversation. It's going to cause real pain to tear those Intranetworked employees can converse directly withĬorporate firewalls have kept smart employees in and smart Mostly, they need to get out of the way so Companies need to listen carefully toīoth. However, employees are getting hyperlinkedĮven as markets are. Insults the intelligence of markets literally too smart to Knowledge, opting instead to crank out sterile happytalk that

Most companies ignore their ability to deliver genuine While many such people already work for companies today,

Only sound human when they empower real human beings to speak on Service about 'listening to customers.' They will Nor will corporations convince us they are human with lip No wonder networked markets have no respect forĬompanies unable or unwilling to speak as they do.īut learning to speak in a human voice is not some trick, Your-call-is-important-to-us busy signal. Talk in the soothing, humorless monotone of the mission

#CONVERSA COM PESSOAS PELA WEB HOW TO#

Most corporations, on the other hand, only know how to Serious, the human voice is unmistakably genuine. Whether explaining or complaining, joking or Language that is natural, open, honest, direct, funny and Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. A powerful global conversation has begun.

Conversa com pessoas pela web